How to Run TikTok Ads for Your Business: A Beginners Guide

What is TikTok Ads?

TikTok has launched the self-serve advertising portal for all the advertisers worldwide in 2019 to allow businesses to run ads on the TikTok platform and its other apps in their ecosystem.

TikTok Ads provides all size of advertises an opportunity to connect with their target audience and drive brand awareness and traffic to the website or a landing page to promote your products or services.

Who should run TikTok Ads for business?

TikTok app is for millennials who consume most of the time in a day in a video format. Millennials users ar ethe majority of the users of TikTok app.

If you are the advertisers and looking to promote your business to millennials (people whose aged is between 13 – 15), then you should run TikTok Ads to increase your brand awareness and sales.

Getting started with TikTok Ads

So let’s get started with TikTok Ads, Creating an account with TikTok Ads is easy to setup. Just go to TikTok Ads here.

Signup for a new account by providing your business details and then you are ready to access the TikTok Ads Manager dashboard.

What are TikTok Pixels?

The first step is to set up the TikTok pixels on your website that will allow you to personalized the TikTok ads to your website visitors.

TikTok Pixels is a javascript code which you can install TikTok pixels using manual code (Which you can ask your developer to install); alternatively, you can use one-click installation using Google Tag Manager (GTM).

So don’t forget to install the TikTok pixels on your website before you run TikTok ads for your business.

Setting up TikTok Custom Conversions

It is another crucial step that you need to set up. TikTok custom conversions help you to track the conversions which happen through TikTok ads, so the ad platform optimizes the delivery accordingly to deliver you the best ROI possible on your ad spent.

You can track custom conversions based on the page load or page click event, depending on your tracking needs.

How to design Creatives for TikTok Ads?

There are two options that you can choose from to get the creatives done for your TikTok Ads. The first option is you can upload your video creatives in vertical format, and the other option allows you to use their pre-build ads template editor so you can design your ad video quickly.

What types of campaign available in TikTok Ads Manager?

There are three different kinds of ads campaigns available based on your marketing object. I am breaking it down below so you can decide which one fits best to your business marketing goals –

  • Brand Awareness

Ideal for businesses who want to increase ad recall value of their brand. These are mid to large size businesses who should be leveraging this ad campaign type.

  • Traffic

Ideal for all size of businesses who want to send people to their website or landing page for more information to target the top of their funnel.

  • Conversions

Ideal for those businesses who want to track conversion on their website or landing page with specific activities such as purchase, lead, download etc.

Using custom audiences for retargeting website visitors

You should use the custom audiences in your campaign strategy to retarget website visitors who take a specific action on your website or those people who have interacted with your ads earlier.

TikTok retargeting ads will allow you to bring those visitors back to your website who have left from your site before completing specific action that you want them to take.

So do not miss the custom audience strategy to include it on your TikTok Ads campaigns.

Precise reporting available in TikTok Ads

It is essential to analyze the ad campaign reports to understand the performance of ad campaign and then use these reporting metrics to further optimize your ad campaign and then scaling it up with high ad budget to achieve your business goals.

There are a different set of metrics available in the TikTok Ads reporting tab, which you can use it to analyze and export it into a downloadable file format.


I hope now you must have got the insights on TikTok Ads and how you can use it for the success of your business. It is required experience and skills to set up the TikTok Ads and then scale your campaign.

Let me know in the comments down below, How easy this TikTok Ads Beginners guide was?

I look forward to reading your comments.

Also read: Google Ads Lead Form Extension – Step by Step Guide

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